Influencer Guide + 5 Tips to Grow Your Instagram Account

by chirpyest

Growing your Instagram following isn’t as easy in 2021. However, that doesn’t mean it’s not impossible. It takes a combination of good content, consistency, and social media strategy to grow a loyal and large following. Social media is the ultimate medium to reaching your desired target audience. There are more than one billion active users on social media platforms. And over 38% are checking their social media accounts multiple times a day. With the right strategy, you can grow your Instagram account to reach your goal.

The Chirpyest team has curated a list of 5 Tips to grow your Instagram account!

1. Find Your Target Audience

Who is the audience you are trying to reach? As soon as you find your target audience, then you can create a strategy. Figure out what kind of people will be interested in your content. Find accounts that you love and see who is following them!

How to Find Your Target Audience?

Research similar accounts and competitors. See which accounts are interacting with their content.

2. Create Consistent Content

Design a posting schedule to follow every week. Figure out what cadence works for your account. After researching, we discovered that a minimum of three IG feed posts and 2 reels per week have increased our Instagram account’s overall reach.

Things to Remember while creating content:

What’s your hook?
Does your content convey emotion? Funny, Happy, Sad, etc.
Does your content have a hero product/item?
Is your content relatable, inspirational, motivational, and/or educational?

3. Engage!

Interact with your audience, authentically. Show off your personality, show emotion, share a personal experience, etc. Your audience loves to hear from you! Don’t be afraid to connect with them.

4. Pay Attention to New Updates and Features

Social media platforms will prioritize their newest updates. Take advantage by creating specific content for those features. (Reels, IGTV, TikTok, and more).

5. Develop a Hashtag Strategy

Hashtags have become a more complex marketing tool. Posting hashtags like #food or #fashion don’t have an effective reach anymore. Find hashtags within your niche that have under 1 million uses. In fact, have 20-30 hashtags that are within your niche and/or target the audience you are trying to reach. The right hashtag strategy will maximize the number of people reached and target your desired audience for your account/business.

Types of Hashtags: Community Hashtags, Branded Hashtags, Trending Hashtags, & Niche Hashtags

Learn how to monetize your Instagram account at

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