29 Trending Black Owned Brands to Shop this Juneteenth

by chirpyest

We all know that America gained independence from the British. However, it was June 19th, 1885 when the last enslaved African Americans were given their freedom. Hence, we celebrate Juneteenth as the nation’s second Independence Day. It’s undeniable the influence, power, and achievements that black people have accomplished in this country despite all they’ve overcome. This Juneteenth, we’ve decided to round up some of our favorite black-owned brands. Ranging from beauty, fashion, and home, we hope you find new brands that you’ll shop not only on Juneteenth but year round! 

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Black-Owned Skincare Brands

No one understands black skin like black women themselves!


Desiree Verdejo’s Hyperskin is dedicated to making black women glow! With vitamin C cleansers brightening serum, Hyperskin’s products tackle hyperpigmentation and dullness.


Model Tatiana Price’s SkinButtr scrub works to fade stretch marks and scarring all while coming in various yummy scents! Black-owned products oftentimes opt for natural products rather than harsh chemicals.

Plant Apothecary

Another example of a clean beauty brand is Plant Apothecary. The Start Happy body wash and 54 Thrones body butter only use plant-based ingredients.

54 Thrones

Inspired by Nigerian tubs of shea butter sent from her aunt, the founder of 54 Thrones created this sustainable brand to bring skincare products full of rich and natural African ingredients.

Black-Owned Makeup Brands

Over the past few years, as beauty expectations changed we’ve seen a well-deserved boom in black-owned beauty brands. 

Fenty Beauty

Of course, we can’t talk about revolutionary black beauty without discussing Rihanna’s Fenty, which covers every skin type and complexion.

Iman Cosmetics

IMAN’s brand philosophy, which was introduced in 1994, asserts that women with skin of color represent a variety of races, civilizations, and ethnicities. African American, Asian, Latina, and multi-cultural women with a wide range of skin tones are the target market for IMAN Cosmetics, Skincare, and Fragrances.

AJ Crimson

AJ Crimson is a businessman, self-taught celebrity makeup artist, and authority on beauty and lifestyle. He’s worked with celebrities including Fergie, Hilary Duff, Adrienne Bailon, Christina Milian, Brandy, Regina King, Amerie, Keyshia Cole, Missy Elliott, and Angela Bassett. No matter your skin tone or ethnicity, AJ Crimson Beauty will celebrate and enhance your natural beauty.

Pat McGrath Labs

For the more experimental makeup lovers, look no further than Pat McGrath Labs’ eyeshadow palettes. The legendary makeup artist designed super pigmented and vibrant eyeshadows that will look amazing on anyone, no matter the skin tone.

Black-Owned Haircare Brands

It took far too long for there the beauty industry to be inclusive of POC, especially when it came to natural hair. So let’s take full advantage and look through some of our black-owned hair care favorites!

Adwoa Beauty

Another brand we are loving is Adwoa, their natural ingredients in products like melonberry hair milk make hair super shiny and healthy.

Alikay Naturals

Alikay Naturals hair growth oil was created by Youtuber Rochelle Alikay Graham-Campbell when she was only 22 years old. Talk about innovation!


Made with all hair types and textures in mind, Briogeo has quickly become a staple brand in the haircare world, with products like their charcoal and tea tree oil scalp treatment.

Camille Rose

Naturals Camille Rose is perfect for any curly girl that wants to replenish, moisturize, and repair their hair.

Black-Owned Fashion Brands

Black-owned brands and designers have started several of the fashion industry’s biggest trends. Check out some of the most chic and luxurious designers below!

Andrea Iyamah

Resort-wear brand Andrea Iyamah makes eye-catching swimsuits, dresses, and more that are perfect for your next vacation. 

Kimberly Goldson & Marrisa Wilson

Designers Kimberly Goldson and Marissa Wilson dedicate their brands to making gorgeous statement dresses that’ll make anyone feel beautiful.

Par Bronté Laurent

Brand Par Bronté Laurent is great for luxurious elevated basics. Perfect for those days you want to look effortlessly chic!


Responsibly made in Africa, this resort wear brand is full of vibrant and colorful patterns that are inspired by Ethiopian culture.


Ethiopian native Amsale Aberra created her modern bridal collection featuring aesthetically modern silhouettes. The black-owned business is now considered one of the world’s leading luxury bridal houses.

Black-Owned Shoe Brands

Of course, supporting black-owned brands should be a head-to-toe experience! From fancy heels to comfy slides, check out some of our favorite shoes finds from black-owned brands.

By Dose & AM:PM

For a good formal look, By Dose and AM:PM have comfortable and chic wedges that can complement any outfit. Fun fact, Edna Konadu founded AM:PM during the pandemic!

Confetti Boutique

Seen on celebrities like Beyoncé, French Montana, and more, Confetti Boutique specializes in fun and funky products like their soft and cozy fur slides.

Loza Malembho

Meanwhile, Afro-Brazillian designer Loza Maleombho’s shoes are the bridge between traditional African and contemporary black aesthetics.

Black-Owned Jewelry Brands

Nothing says decadence like black-owned luxury jewelry. Funky gold pieces are always a staple and perfect for the summer season!

House of Harlow

House of Harlow 1960 has gorgeous and unique pieces like their honeycomb earrings.

We Dream in Color & Made by Ciriaco

We Dream in Color and Made by Ciriaco’s pieces are also guaranteed to make a statement.


For a more subdued but chic look, Edas have several jewelry pieces that can add that missing touch to your favorite outfits.

Black-Owned Handbags

We’re always in the market for a cute new handbag, and unsurprisingly these are all making the wishlist.


The viral Telfar shopping bag can be dressed up for a formal night out or dressed down to take grocery shopping. Not to mention founder Telfar Clemens’ core values in affordability and inclusivity.


AAK’s color-block Oroo Oak bag is a stunning statement bag for a summer day.

Petit Kouraj & Love Cortnie

Meanwhile, Petit Kouraj and Love, Cortnie’s bags showcase the ultramodern textile work of black artists.

Black-Owned Home Brands

Finally let’s discuss interiors, the options when shopping with black-owned home decor brands are practically endless. They could essentially furnish your entire home!

Janelia Candle Co.

Debuting just this May, Janelia Candle Co. founded by Erica Pittman has a scent for everyone. Plus the candles have an astounding 35-hour burn time!

Estelle Colored Glass

Estelle Colored Glasses are the perfect way to brighten up your table and dish sets.

Hadyia Willams x Lulu & Georgia

Inspired by the African diaspora culture, Hadyia Willams created an exclusive collection with Lulu & Georgia, full of pillows, wall art, and tabletop textiles made out of natural materials such as clay.


And for those who are looking for simple ways to support black-owned brands, Linoto has the most dreamingly soft linen sheets. 

Remember that it’s important to support black-owned businesses not only around Juneteenth. Comment below some of your favorite black-owned brands!

Want to see more fashion inspo? Read 25 Raffia Bags for every 2023 moment here.

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Feature image @madysenclarke

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